TikTok Tops Facebook-Owned apps As World’s Most Downloaded App

TikTok was the most downloaded social media app in 2020 -- ahead of Facebook and three other apps the U.S. company owns. (Solen Feyissa/Flickr).

TikTok topped the charts as the most downloaded app of 2020 and half of 2021 not only in the US but also globally making it the first non-US, non-Facebook owned app to top charts since 2018 when the first study was carried out. The survey was conducted by a digital analytics company App Annie.

The Chinese video-sharing platform has been estimated to exceed over 1B users along with its sister app in China, Douyin.  TikTok and Douyin held the same top status throughout 2020 worldwide too.

And just last month July,  according to data from Sensor Tower, a well regarded global app intelligence and data company, was reported by Technotification.com, saying TikTok was the most downloaded non-gaming app in the world for with more than 63 million downloads globally.

TikTok’s continued popularity emerged even after former US President Donald Trump tried to ban it in America over concerns of personal privacy and posing a national security risk as the Chinese government had access to its user data.

The claim was later denied by the Chinese firm ByteDance.

The former president had offered the app two choices to choose from, that is, either to sell off its U.S. operations or be banned.  Nevertheless that didn’t it stop it from crossing boarders and even overtaking US owned tech firms.

Facebook-owned apps have held the top spot since the survey started in 2018 and the company still dominated the chart with Facebook messenger taking the second spot after TikTok, Facebook third and Instagram fourth and Whatsapp coming in the 6th after Snapchat.

Chinese firm ByteDance launched the international version of TikTok in 2017 and has since overtaken Facebook, WhatsApp, Instagram and Facebook Messenger.

TikTok is not only growing rapidly but also has very satisfied and engaged users. The app has great tools for easily sharing creations and content across numerous digital platforms plus email for old people. The engagement numbers are astounding with many, many viewers spending over an hour a day watching TikTok. The app is exciting and full of fun ,i hope y’all can agree with me on that. however some people have attributed the big number of downloads to a sense of loneliness brought about by the global pandemic and this can be witnessed by the survey itself but well ,even if the pandemic wasn’t here we’d still have fun on that app.

A number of apps especially music apps , social media apps etc use algorithm that gives computers the ability to constantly analyze and learn from (machine learning) to determine what content to offer you, what content will engage you, what content will you share, and what content is monetizable or leads to monetizable actions and this is the same case with TikTok which many believe has contributed to the big download numbers.

Meanwhile earlier this month, it emerged that TikTok is trialing a new vanishing clips feature similar to functions on Snapchat, Facebook,Instagram . TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. Twitter had introduced the same feature but just last week , it was scrapped off from the platform.

Matt Navarra, a social media consultant based in the UK, shared screenshots of what TikTok Stories look like on the app:

In just a short time ,it has become popular and it’ll continue to accelerate its success worldwide.

Moses Aine

Reporter, The Postdale Daily

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