MTN Uganda yesterday (Dec. 15) unveiled a digital radio which is a joint venture with Next Media Services.
Dubbed Pulse Radio, the youthful and funky, fully online radio station, is aimed at providing the youth with insightful entertainment and information that is tailor-made for them.
Launched under MTN’s youth segment known as MTN Pulse, Pulse Radio will still uphold the MTN Pulse values of fun, excitement, attitude and ambition by providing entertainment and information aimed at spurring the country’s youth to the realisation of their full potential.
Running under the tagline ‘Your Vibe, Your Way’, the interactive youthful radio station will feature content curated by the youth for youth to further allow them the cautious freedom of listening to a station that suits their needs.
While speaking at the launch held at Golf Course Hotel in Kampala, the MTN Chief Marketing Officer, Somdev Sen, said that the vision behind creating the online radio was informed by the telecom company’s desire to avail the youth with a space that suits their needs and one that delivers entertainment and information that is in tune with their outlook to life.
“Youths have their own needs such as employment, special offers on products and services as well as unique consumption habits of information and entertainment, which we fully believe Pulse radio will be able to address from their point of view. The fact that many youths are online, an online radio is the most ideal way of reaching out to them,” Somdev said.
Marcus Kwikiriza, the General Manager, Next Radio also revealed via Twitter that conversations about this venture started way back in 2019 adding, “To say that this has been hard and rewarding would be an understatement.”
I’m so proud of @nxtradioug for finally launching Pulse Radio. Conversations to have it started way back in 2019, and we are finally here. To say that this has been hard and rewarding would be an understatement. Congratulations to both @mtnug and @nxtradioug. #MyVibeMyWay pic.twitter.com/C9vbwG8fkO
— Marcus (@MarcusKwikiriza) December 15, 2021
The new digital radio can be accessed online in both visual and audio enabling pulsers to listen or watch depending on their vibe.
Pulsers do not need to download any other app as the radio can be accessed by any internet-enabled device with a browser and they can also engage with their friends as they listen to their favorite programs via the live chat section in real-time.
With the Pulse Radio portal being zero-rated, all listeners will be able to access the funky station at no data cost all day long.
This innovation is in line with the telecom’s ambition 2025 strategy of leading digital solutions for Africa’s progress.
The new Digital Pulse Radio is but one of the many services that MTN has secured for its youth segment customers.
In addition to offering them discounted MTN products and services, the youth on MTN Pulse automatically qualify for discounts and freebies with various MTN Pulse partners.