Last week, Apple did introduce iPhone 13, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models also have brighter displays, faster A15 Bionic chip and serious camera upgrades. The battery life is getting better too.
Apple’s iPhone 13 lineup includes four phones, just like last year’s iPhone 12. The iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max differ in size, price, storage options and a number of key specs and features.
The phones come with cinematic video mode which is the coolest upgrade so far that holds focus on the subject as it moves. It can blur out the background and automatically change the focus as you shoot. You can also tap to shift focus at any time. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.
Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.
The iPhone 13 mini also promises 1.5 hours of longer battery life, while the iPhone 13 promises 2.5 hours of extra endurance. The 13 Pro has an 11 percent larger battery and the 13 Pro Max’s battery is an astonishing 18.5 percent larger. Apple’s quoted improvements over the 12 Pro models are one and a half hours more usage on the 13 Pro and two and a half hours on the 13 Pro Max — and the 12 Pro Max was already a battery life monster.
iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and features a durable flat-edge design and an elegant aluminum frame. The 6.1-inch and 5.4-inch displays feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance,3 and are designed to protect against spills from common liquids.
A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area.
In fact, Apple says the new orientation is a result of making more room for a new sensor-based stabilization system — which previously was only on the iPhone 12 Pro Max. (The cameras on the iPhone 12 were stacked vertically.)
The other design change is that the new iPhones are almost imperceptibly heavier and also thicker across the entire body compared to last year’s models. But the camera bumps on both phones are significantly bigger, which means that 12 Pro cases are not going to fit on the 13 Pro.
The lineup also includes some bold new colors, including Sierra blue and a pink hue that the internet has been pleading for. Apple’s newest flagship phone also features a slightly smaller notch and some other design tweaks.
A15 Bionic is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games.
The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system.
The 13 Pro has a 6.1-inch screen and the 13 Pro Max a 6.7-inch one. In everyday use, the screens are noticeably brighter. The displays have what Apple calls ProMotion, meaning the iPhone, for the first time ever, supports a high refresh rate of 120HZ making animations and scrolling look smoother and gaming more immersive. Android phones, whether they are expensive or not, commonly feature a high refresh rate screen. Up to now, the only Apple device to offer such a refresh rate was the iPad Pro, which uses an LCD screen instead of the OLED found on the iPhone 13 Pro and 13 Pro Max.
The iPhone 13 Pro also has a new triple-camera system with better lenses and sensors. The telephoto lens comes with 3x optical zoom, which is 1.5x longer than the camera on the iPhone 12 Pro and 1.2x longer than the tele lens on the 12 Pro Max
Apparently, all reviews say that daylight performance is almost identical to the previous generation, but low-light photos look a tad better than before with the more prominent change being the dedicated Night mode. The latter seems to retain the shadows without overexposing and thus creating more balanced and true-to-life photos.
“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”
When it comes to climate change, iPhone 13 has been designed to minimize its impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. iPhone also uses 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit.
Both models also use 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Without a carrier discount, the iPhone 13 starts at $829(UGX2,922,225) for 128GB, which is twice the storage of the base iPhone 12 model. The iPhone 13 Mini starts at $729(UGX2,569,725) for the same 128GB of storage. Like the iPhone 12, if you buy an iPhone 13 or 13 Mini tied to a US carrier, you’ll receive a $30 discount.
The iPhone 13 Pro starts at $999(UGX3,521,475) and the 13 Pro Max at $1,099(UGX3,873,975) for 128GB of storage. For the first time, you have the option to get 1TB of storage on an iPhone. The extra storage is only available on the Pro models and pushes the iPhone 13 Pro Max’s price to $1,599 about UGX5,636,475.
The iPhone 13 release date is September 24(tomorrow) for all four models. The iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max pre-ordering has been going on since last Friday, September 17 in the U.S. and U.K.